Over the last few years, we have seen fashion blogging go from being a hobby to a veritable career. All across the world, fashion bloggers are making five and six-figure salaries, forging new careers and opening themselves up to a world of opportunity – and it’s all thanks to their blogs.
So, You Want To Be A Fashion Blogger?: A 10 Step Guide To Starting Out In The World Of Fashion Blogging will teach you everything you need to know about starting your own fashion blog. Using an easy-to-follow formula and real-life examples, you’ll be guided through the 10 steps you need to take to have your very own fashion blog – just like Leandra Medine of Man Repeller, Emily Schuman of Cupcakes and Cashmere, and Rumi Neely of FashionToast – a loyal readership and the capacity to make money. Here’s what you can expect:
So, you want to be a fashion blogger? Maybe you spend every afternoon browsing your favourite fashion blogs for inspiration, which has made you think: “Hey, I can do that.” Maybe you just want to share your favourite outfits with likeminded people from around the world. Maybe you are super-talented at fashion DIYs and so you want to share your skills. Or maybe your BFF has started making a little extra income from her blog, and you want to get in on the act. Whatever your reason, it is important you have one.
Now that you have committed to starting a fashion blog, it’s time to figure out exactly what style blog you want to start. In this chapter of the book, you’ll discover the types of fashion blogs – personal style blog, street style blog, fashion inspiration blog, editorial blog, lifestyle blog, fashion news blog – and figure out which style is best for you.
Picking a name for your blog can be a mixed bag of excitement and pressure. Not only do you need to pick a name that accurately represents you and what your fashion blog is all about, but you also need to figure out if it works across the board and find out if it’s already taken. In this chapter of the book, you’ll discover the ins and outs of brainstorming for a name.
It’s finally time to start powering up your blog and taking it from just an idea on paper to a real-life site. Of course, that means you now have a bunch of new things to think about and decisions to make, but it’s all part of the fun. In this chapter of the book, you’ll discover the five key things that you need to get your blog operating.
Now that your blog is ready to go, it is time to make it yours – and re- member, first impressions count. The aesthetic or “look” of your blog will be what compels a reader – when they first visit your blog – to stay and keep reading, or to leave. You need to make sure you inject your personality into your design, but more importantly, you need to make sure your blog has a consistent look and tone throughout – using fonts, colour palette, images and other design elements. In this chapter of the book, you’ll learn all about the basics of fashion blog design.
It’s almost time for you to start blogging, but before you do you should set up the basics of your blog. In this chapter of the book, you’ll discover how to set up information pages for your readers and learn how to make sure your readers can contact you.
Okay, you’re all set! You have your domain locked in, you have a blog design you love, you’ve written your pages and you’ve secured your social media sites, right? But just when you thought it was time to write your first blog… You have a whole new set of important decisions to make. In this chapter of the book, you’ll figure out how to create an editorial calendar, learn about writing consistently, and start putting together a blog schedule.
As you start to blog, you’ll find that people make their own way to your blog, but there are a few things you can do to help increase your traffic, especially in the early days when you trying to get the word spread about your blog. In this chapter of the book, you’ll discover how to build your blogging community, step by step, via comments, search engines, link building, social media and more.
Search engine optimisation, also known as SEO, is tricky business. In fact, it is so important that it is an industry in and of itself. So, what is it exactly? Simply put, it is when a website optimises its content in order to rank highly on search engines (e.g. Google) for certain phrases. In this chapter of the book, you’ll learn the basics on optimising your fashion blog so it can be found on all the top search engines.
Ah, making money! Wouldn’t it be nice if you could turn your passion project into a paying passion project? Well, with a little luck, you can. In fact, for most fashion bloggers, this is a natural next step once their blog starts gaining readers. In this chapter of the book, you’ll discover the main forms of blog monetisation – from affiliate links to advertising – and learn how to implement each technique on your own fashion blog.